What is the difference between Lasso and Spark?

We have created a side-by-side comparison to help you select the right sales platform for your new development project.

Lasso
CRM
Inventory
Contracts
Email Marketing
Custom Reports
Architectural Controls
(Coming soon)
Homeowner Care
Full Cycle Sales Platform
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Primarily focused on phases leading up to transactions.
Complete Suite of tools to cover the full end-to-end new development sales lifecycle.
Lasso has a CRM and email marketing but no feature for digital contracts. This means you need to utilize another CRM if you don’t.
Our tools work together seamlessly to ensure you have everything you need to sell your projects from conception to completion without the need for multiple siloed platforms.
Short Term vs. Long Term Investment
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Heading

Operates as a single-use tool that resets from project to project.
The more project data you put into Spark, the greater value you get out of it.
This can cause clients to miss out on the compounding benefit of aggregated data as more projects are uploaded into the system.
As you manage more projects in Spark, you’re investing in the ownership of valuable long-term insights and a foundational platform that will power your decisions for years to come.
API/Integrations
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Integrations with select transaction platforms, such as Avesdo.
Comes with a comprehensive list of features that ensure 3rd party integrations aren't a necessity.
Since Lasso doesn't cover the entire sales lifecycle, customers are usually required to pay for 2-3 platforms simultaneously.
Our integrations allow you to extend Spark into other client facing sales tools that encompass landing pages, social media, email clients and more.
Feature Rollout
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Limited changes to platform
Continuously releasing new features
We know the real estate industry is an ever changing landscape and that your sales tools needs to evolve with it.

Our team is constantly improving the Spark platform to ensure your team can be even more efficient and effective.
Customer Support
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Limited changes to platform
Best-in-class customer success team
Spark
Total Cost of Ownership
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Per Unit
Per Project
Spark hosts the full suite of tools needed to manage a full sales cycle, so you don’t need to build your own workarounds to get the job done.

Spark’s fees are structured around the number of projects you have and what tools you need. Payments are spread out over the course of the project’s life cycle, making it easier to manage for your team’s budget. As more projects are onboarded into Spark, all one-time setup fees are amortized and ROI improves over time.

Verdict

If you're solely looking for a pure transaction management platform, Avesdo is a strong contender. Avesdo's excellent contract writing tools and a strong prioritization of their Transaction Management Suite are targeted towards sales staff whose specific goal is to focus on closing deals.

However, if you're looking for a well-rounded suite of tools built for the entire sales lifecycle of multiple projects, Spark is your answer. With Spark, you'll have the peace of mind knowing you'll have everything you need to sell your development with absolute confidence, from launch to close.
"Using data collected with the Spark platform affords us the ability to make more effective decisions for pricing, marketing and selling our projects."
Nick Bicanic
Associate of Market Data and Retail Sales at Marlin Spring

How to Make the Switch

Comprehensive Training and Learning Resources

Switching to a new platform can be a daunting process. We provide extensive one-on-one training with your team to ensure you can hit the ground running the second your project launches.

BEGIN ONBOARDING

Dedicated Discovery

From first contact, we prioritize your objectives and adapt the platform to your team's needs and regional processes.

Frictionless Onboarding

Our consultative approach starts with establishing an onboarding & training plan your whole team will buy into.

Pain-Free Importing

We'll take care of importing to create a transition so seamless that the only thing you'll need to take care of is continuing to sell your development.

Project Setup and Ongoing Support

Once onboarding is complete, your team will have access to our dedicated team of advisors to ensure everything is running smoothly.

What our clients have to say

Don't take it from us, hear it from the customers themselves:

See why Spark is the #1 New Development Transaction Management Platform

Learn how the top North American developers sell out projects.

Your entire portfolio in one place.

No more jumping between a dozen disjointed softwares. Spark has all of your sales data and all of your marketing tools under one roof.

Sell more. Sell better.

Get increased visibility and control over your project sales and marketing. Spark scales with your team, providing the foundation for you to grow and expand your business.

Frictionless onboarding and dedicated support.

Focus on selling, not software. Our dedicated Customer Success team gets you up and running faster than you'd expect.

Find out if your project is a fit

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